As a strength and conditioning equipment manufacturer or marketing director, standing out in today’s crowded market is a distinct challenge. You need copy that is compelling enough to get noticed, technical enough to impress the experienced athletes, and clear enough for newcomers to easily understand.
If you’re struggling to find a copywriter who can balance all three, I can provide the tailored copywriting solutions that you need.
For the past decade, I have been the lone creator of every single equipment review, buyer’s guide, and article found on this site. I’ve done endless research into the biggest brands and best-selling products over the past ten years, and I feel like that puts me in the very unique position of being able to grab your customer’s attention more effectively than any marketing expert out there who did not previously work in the strength and conditioning industry.
I also do have previous experience writing copy in the form of product pages and category landing pages for retailers in this specific industry. I’ve also unofficially consulted with store owners in regards to existing copy that is poorly written, and specific products that are not performing well.
Prior to starting Garage Gyms (back in the ancient days of the web) I spent nine years with an online merchant, where I was tasked to build and manage the storefront. A large part of that job was writing the copy for every category and product page, though it wasn’t related to the strength and conditioning industry in any way.
If you’d like to discuss working with me to update/improve any section of your online store, feel free to reach out to me at jburgeson@garage-gyms.com.
